Privacy Policy and Cookie Disclaimer

This Privacy Notice (the "Notice") and any applicable agreement entered into by you and Alpha-i sets out the basis on which Alpha-i uses your personal information. For the purposes of the United Kingdom Data Protection Act 1998 (the "Act"), the data controller is Alpha-i Limited of 13 Ballinger Court, Halsey Road, Watford, WD18 0JR ("Alpha-i").
Alpha-i is committed to protecting your personal information and respecting your privacy. Alpha-i will use your personal information fairly and lawfully.
If you are viewing this Notice on (the "Site"), you accept that your use of the Site indicates your consent to the practices described in this Notice.

Whose personal information is collected?

Alpha-i collects and uses information about the following groups of individuals:

  • Clients, investors and beneficiaries (current, prospective and former) and any of their directors, officers, employees, partners, shareholders or agents;
  • Suppliers and service providers;
  • Professional advisers and consultants;
  • Individuals who contact Alpha-i by email, phone or otherwise and any visitors to the Site; and
  • Employees, contractors and other members of staff (current, prospective and former).

Types of personal information

Alpha-i may collect and use personal information that is:

  • Directly provided by you;
  • Related to services provided to you by Alpha-i;
  • Received from your representatives or advisers;
  • Received from third parties, including administrators of products advised by Alpha-i; or
  • Collected using cookies and other technologies when visiting the Site.

The Site uses cookies to distinguish you from other Site users and help ensure that the Site is operating smoothly. Please see Alpha-i's Cookie Policy on the Site for more information.

Purposes for collection personal information

Alpha-i may use the information held about you to:

  • Provide you with information about Alpha-i's products, services, research or events;
  • Assess your suitability for products or services;
  • Process your subscription documents;
  • Fulfil any contract between you and Alpha-i;
  • Fulfil any legal, regulatory or self-regulatory requirement that applies to Alpha-i and/or any member of the Alpha-i group of companies;
  • Process your job application and assess your suitability for a vacancy with Alpha-i;
  • Ensure that the Site is effectively presented for you and for your computer or device;
  • Administer the Site; and
  • Respond to any enquiry or complaint raised by you.
  • Alpha-i may also combine any information that you provide with the information received from other sources. This combined information may be used for the purposes set out above.

Third parties

Alpha-i may share your personal information with any member of the Alpha-i group of companies for the purposes set out above.

Alpha-i may share your personal information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract Alpha-i enters into with them or you;
  • Your current, prospective and former employers;
  • Marketing providers that assist with the delivery of information to you; and
  • Analytics providers that assist in the improvement of the Site.

Alpha-i may also share your personal information with third parties in the following circumstances:

  • If Alpha-i sells or buys any business or assets, it may be necessary to share your personal information with the prospective seller or buyer;
  • If Alpha-i is acquired by a third party, the personal information held by Alpha-i will be one of the transferred assets; or
  • If there is a duty to share your personal information in order to fulfil any legal, regulatory or self-regulatory requirement that applies to Alpha-i and/or any member of the Alpha-i group of companies.

The security of your information

All information you provide to Alpha-i is stored on secure servers. Access to your personal information by Alpha-i staff is limited in accordance with Alpha-i's information security policies and procedures.

Where Alpha-i stores your personal information

The information that Alpha-i collects from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by Alpha-i or Alpha-i's suppliers operating outside of the EEA for the purposes set out above. By submitting your personal information to Alpha-i, you agree to this transfer, storing or processing.
Alpha-i will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with the Notice.

Your rights

The Act gives you the right to access information held about you and to request that such information is not used for any particular purpose (for example to provide you with information about Alpha-i's products, services, research or events).
You can exercise these rights by writing to:

The Data Protection Officer
Alpha-i Limited
13 Ballinger Court
Halsey Road
WD18 0JR

Any access request will be subject to a small fee of £10 to meet Alpha-i's costs in providing you with details of the information Alpha-i holds about you.

Changes to this Notice

Any changes Alpha-i may make to this Notice will be posted on the Site. Please check back frequently to see any updates or changes to this Notice.


We may collect information about your computer, including where available your IP address, the company name from which you are browsing our website, operating system and browser type. This is purely data about our types of users, browsing actions and patterns, and does not identify any individual unless they provide us with their details.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site.

They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.
Please note that our partners may also use cookies, over which we have no control.